Section 1: The Hook & Introduction
Rohan is 24.
On January 1st, he wakes up motivated.
He’s bought new running shoes, signed up for the gym, and promised himself he’ll eat clean. The first two weeks are full of energy — morning workouts, salad bowls, and late-night motivational videos.
But by February, life creeps in.
Deadlines pile up. Friends call for weekend parties. Instagram scrolling stretches past midnight. The gym feels harder, the salad feels boring, and the pizza feels rewarding.
By March, Rohan quits. “I’ll start again next year,” he tells himself.
Does this sound familiar?
If yes, you’re not alone. In fact, you’re part of the majority.
Studies show that:
- 80% of New Year’s health resolutions fail by February.
- 50% of new gym members quit within six months.
- Most dieters regain lost weight within a year.
The shocking truth?
The world’s biggest health crisis is not obesity, not diabetes, not even lack of exercise.
👉 The real crisis is that people cannot sustain healthy habits long-term.
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